BC Ferries needed an identity for its new asian street food-inspired menu items. A bold and recognizable mark was required to help brand food packaging, signage and advertising. The strong colours, graphic treatment and contrasting type choice help Asian Fusions stand out in the busy food retail environment.
To communicate the new menu items to customers onboard and in terminals, posters and display screens were designed featuring product photography and simple, direct messaging.
In addition to promotional pieces, menu signage and product packaging was developed to round out the complete Asian Fusions package. BC Ferries reported that Asian Fusions was its most successful new menu launch to date.
Matt Politano of Oculus Design + Marketing is exceptionally personable to work with. He is creative yet practical at the same time – a rare combination. He has produced several marketing brochures and carried out several ad campaigns for BC Ferries all the while keeping within time and budget. I am pleased with the work Matt has done for BC Ferries and look forward to working on many future projects together.