BC Ferries/Parks Canada

Coastal Naturalist Program

Design
BC Ferries/Parks Canada Coastal Naturalist Program BC Ferries/Parks Canada Coastal Naturalist Program BC Ferries/Parks Canada Coastal Naturalist Program Map BC Ferries/Parks Canada Coastal Naturalist Program Map BC Ferries/Parks Canada Coastal Naturalist Program Map BC Ferries/Parks Canada Coastal Naturalist Program Map

Each summer, BC Ferries and Parks Canada run a fantastic naturalist program onboard BC Ferries main routes. During the sailings, naturalists give presentations on the beautiful and diverse Gulf Islands National Park Reserve ecosystem that you’re sailing through.

To raise awareness of the program & encourage participation, bright, colourful materials are displayed prominently throughout terminals and onboard vessels.

After shooting Naturalist Emily in the studio, I worked with Ian Finlayson to create custom octopus illustrations that appear to be interacting with Emily. (Home-canned pickles kindly provided by my wife and her friend, Kirsty.)

Coastal Naturalist Murals

Augmenting the program year-round, these murals form a backdrop to the presentations and provide additional information about the Park Reserve, highlighting some of the amazing flora and fauna found in this rich and delicate ecosystem.

The murals are all presented in areas that are fully accessible to passengers, encouraging interaction and discovery. Each year, public feedback is overwhelmingly positive, with both visitors and locals reporting both increased conservation-oriented mindset and behavioural changes as a result of participating in the program. I’m very proud to be a part of it.

Matt Politano of Oculus Design + Marketing is exceptionally personable to work with. He is creative yet practical at the same time – a rare combination. He has produced several marketing brochures and carried out several ad campaigns for BC Ferries all the while keeping within time and budget. I am pleased with the work Matt has done for BC Ferries and look forward to working on many future projects together.

Katherine Lefebvre
BC Ferries