Cook St. Village Wineworks had developed a solid brand based on offering a premium wine-making experience but its marketing materials and identity were not in sync with the brand experience. Oculus developed a fresh and distinctive graphic identity that would help communicate Wineworks’ values and brand promise.
The high-contrast graphic identity works especially well as signage, providing a clean, clear, warm and elegant character. The backlit main sign is dramatically more visible than the previous signage, particularly in low-light and at night.
Business cards are customized for each staff member, using the wine rings and stains to give each card a subtly unique character.