Cook Street Village Wineworks

Cook Street Village Wineworks Rebranding

Branding / Design / Packaging / Web
Cook Street Village Wineworks Identity Cook Street Village Wineworks Signage Cook Street Village Wineworks Identity Cook Street Village Wineworks Cards Cook Street Village Wineworks Website

Cook St. Village Wineworks had developed a solid brand based on offering a premium wine-making experience but its marketing materials and identity were not in sync with the brand experience. Oculus developed a fresh and distinctive graphic identity that would help communicate Wineworks’ values and brand promise.

The high-contrast graphic identity works especially well as signage, providing a clean, clear, warm and elegant character. The backlit main sign is dramatically more visible than the previous signage, particularly in low-light and at night.

Business cards are customized for each staff member, using the wine rings and stains to give each card a subtly unique character.