DEC Engineering

DEC Engineering Rebranding

Branding / Design / Web
DEC Business Cards DEC Engineering Website DEC Pens

DEC is an innovative engineering firm that is pushing into some very exciting territory: district energy sharing. The new techniques and technology being developed – and installed – by DEC are achieving some impressive results, but their identity and presentation wasn’t reflecting this and so Oculus was engaged by Gary McCartie Productions, DEC’s marketing firm, to create a bold new identity for the firm.

The branding process began with development of a new, simplified name and a strong new tagline: Engineering Sustainability. Deliverables included: logo variations, comprehensive brand standards, stationery, multiple document templates, PowerPoint template, signage & wayfinding, website, company profile & case study booklet, branded office supplies & equipment and vehicle decals.