Larchgrove Marketing Group is a marketing consulting firm located in Victoria. The graphic identity need to communicate both the owner’s wealth of experience and a sense of character & personality. The central elements are the owner’s ancestral home in Scotland (beautifully drawn by Ian Finlayson) and the playful yet still elegant type treatment.
Stationery requirements were simple and we focused on pieces that would make the most impact and get the most use: business cards, letterhead and labels. Bold but restrained use of colour and high-quality FSC-certified paper stocks make a subtle but strong impact.
To help reduce startup cost, a simple one-page website was designed, relying on clean typography and strong messaging. The site will expand over time to feature case studies and additional information.