Saanich Dental Group is a leader in dentistry, offering a team-based approach and the very latest in technologies and treatments. They’re also a wonderful bunch of people with great staff. Unfortunately, their website didn’t communicate any of this.
To help paint the right picture, we started with a content plan and a multi-day photo shoot. The photos were all carefully planned to capture all the aspects of the practice in a genuine and friendly way – avoiding the me-too stock image approach of their competitors.
The site was designed to make the most commonly searched-for pieces of information – hours, location and contact details – quickly and easily accessible.
A library of explanatory videos helps familiarize patients with the details of many procedures, while quick and easy referral and appointment request tools allow patients to connect quickly, even outside of regular hours.
Communicating personalities – and balancing friendly and approachable with professional – isn’t an easy task, but this scrolling staff wall allowed everyone to have a little fun with the traditional staff portrait. This has also helped with recruitment, allowing SDG to add key staff members who were attracted to the practice based on the personality conveyed by the site.