BC Ferries wanted to promote its onboard amenities during peak travel times and determined that a brochure, handed out with passenger tickets, would be the best way to accomplish this. I teamed up with regular Oculus collaborator Stephan Jacob to design this brochure that serves not only as an information tool, but a coupon and toy as well.
Stephan came up with the fun idea of a treasure map that guides the viewer from the front of the brochure, through the amenities and, ultimately to a coupon for a discount in the onboard gift shop.
I wanted to maximize the space (and paper stock) and create something that wouldn’t just be looked at once and discarded. This led to the addition of a miniature ferry cutout that children could assemble and play with – something for everyone.
As it turned out, even adults wanted to build their own ferry – the mini-ferry was arguably even more popular with grown-ups than kids.
Art direction: Oculus / Design: Stephan Jacob
Matt Politano of Oculus Design + Marketing is exceptionally personable to work with. He is creative yet practical at the same time – a rare combination. He has produced several marketing brochures and carried out several ad campaigns for BC Ferries all the while keeping within time and budget. I am pleased with the work Matt has done for BC Ferries and look forward to working on many future projects together.