BC Ferries

BC Ferries Amenities Brochure

BC Ferries Amenities Card BC Ferries Amenities Card BC Ferries Amenities Card BC Ferries Amenities Card

BC Ferries wanted to promote its onboard amenities during peak travel times and determined that a brochure, handed out with passenger tickets, would be the best way to accomplish this. I teamed up with regular Oculus collaborator Stephan Jacob to design this brochure that serves not only as an information tool, but a coupon and toy as well.

Stephan came up with the fun idea of a treasure map that guides the viewer from the front of the brochure, through the amenities and, ultimately to a coupon for a discount in the onboard gift shop.

I wanted to maximize the space (and paper stock) and create something that wouldn’t just be looked at once and discarded. This led to the addition of a miniature ferry cutout that children could assemble and play with – something for everyone.

As it turned out, even adults wanted to build their own ferry – the mini-ferry was arguably even more popular with grown-ups than kids.

Art direction: Oculus / Design: Stephan Jacob

Matt Politano of Oculus Design + Marketing is exceptionally personable to work with. He is creative yet practical at the same time – a rare combination. He has produced several marketing brochures and carried out several ad campaigns for BC Ferries all the while keeping within time and budget. I am pleased with the work Matt has done for BC Ferries and look forward to working on many future projects together.

Katherine Lefebvre
BC Ferries