Dress Me Up’s most popular product, the Teething Bonbon, needed a packaging overhaul to better integrate into retail environments, reduce labour and fit in with the rest of the company’s branded material. The original packaging, consisting of small hemp ties and a flat card, was time-consuming and finicky to put together.
The new packaging is die-cut and pre-scored to make assembly a snap. It also cuts down on materials and is printed with vegetable inks on Mohawk Renewal, an FCS-certified paper made from 80% post-consumer recycled content, made carbon neutral and manufactured with windpower.
Both retailer and consumer response to the new packaging has been extremely positive and helped obtain national distribution through Chapters retail stores..