Michael Flynn/Prime Source Lease Group

Prime Source Lease Group Branding & Website

Branding / Design / Web
Prime Source Lease Group Business Cards Prime Source Lease Group Website Prime Source Lease Group Website Prime Source Lease Group Website

Michael Flynn is a personal vehicle consultant with Prime Source Lease Group. His company takes the hassle and legwork out of buying a car. He provides advice, brokering, financing and even helps sell your old car.

Brand Identity
The Prime Source brand identity was Oculus’ first – designed to stand the test of time, you’ll still see it on license plate covers all over Victoria. The simple construction and soft but professional colour palette encourages trust and dependability, which accurately captures the brand experience.

Both business cards and website lay out the simple brand promise in no uncertain terms: expect a better car buying experience.

The site was designed for ease-of-maintenance and we followed a mobile-first approach. We started with clear messaging and a focus on simplicity – in everything from design to language.

Since the service Michael offers is so personal and customized, we focused on communicating his approach and the benefits it provides.

In an industry notorious for uncomfortable sales tactics and pushy approaches, Michael stands apart and establishing trust and comfort early is essential.

A responsive design allows the site to reach the widest possible audience, adapting smoothly to any size screen.

View the site here.

Site development by longtime collaborator Ben Leather & Associates