Showmode is one of America’s premier event production specialists, but its graphic identity and branded materials were dated and didn’t reflect the polish and attention to detail they bring to each engagement.
With a history in the industry that started in 1983, we wanted to keep some of the exceptional equity and trust they had already built in their brand and modernize it while maintaining echoes of the previous identity for consistency. We started by digging deep into the brand’s history and the relationships they’d built with their customers, and then looked at how the owner envisioned Showmode’s future positioning.
Based on this work, we crafted a new, contemporary wordmark that kept some of the old mark’s roots but brought new life and vigour to the brand. Several variations, based on colour and movement, were developed to keep their look fresh, and multiple branded materials make sure their visuals are consistent across all their touchpoints – from business cards, to decals on equipment cases, to T-shirts for on-site crew.
We are now working with Showmode’s web developer to bring the new identity to life on-screen.