Branding on board

Crafting a retail experience unlike any other.

Client: BC Ferries // Branding, Graphic Design

Picking up the thread

When the agency responsible for BC Ferries' retail rebrand was unable to complete the project, they turned to us to carry it over the goal line. Starting from a logo and a few colours, we built out a complete identity system for their on board stores.

We crafted a full set of brand guidelines, complete with season-specific accents to complement their new fashion focus, and a family of branded materials to ensure consistency across all of their touchpoints.

Finally, the new guidelines were applied to their retail promotions through print, digital and environmental applications.