Rebranding from the Ground Up

Crafting a brand identity for an innovative engineering firm.

Client: DEC Engineering // Branding, Graphic Design, Web Design


DEC is an innovative engineering firm that is pushing into some very exciting territory: district energy sharing. The new techniques and technology being developed – and installed – by DEC are achieving some impressive results, but their identity and presentation weren’t reflecting this and so we were engaged by DEC’s marketing firm to create a bold new identity.


The branding process began with development of a new, simplified name and a strong new tagline: Engineering Sustainability. Deliverables included logo variations, comprehensive brand standards, stationery, document templates, PowerPoint template, signage & wayfinding, website, company profile & case study booklet, branded office supplies, and decals for equipment and vehicles.


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Matt Politano

Owner, CDP™ DesCan Certified Design Professional
& Certified Brand Specialist

Phone: +1 250 812 2431
Email: [email protected]
Victoria, BC

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