Putting on a show
Rebranding one of America's premier event production specialists.
Client: Showmode // Branding, Graphic Design
With a history in the industry that started in 1983, we wanted to keep some of the exceptional equity and trust they had already built in their brand and modernize it while maintaining echoes of the previous identity for consistency. We started by digging deep into the brand’s history, the relationships they’d built with their customers, and then looked at its future positioning.
We crafted a new, contemporary wordmark that kept some of the old mark’s roots but brought new life and vigour to the brand. Several variations, based on colour and movement, were developed to keep their look fresh, and multiple branded materials make sure their visuals are consistent across all their touchpoints – from business cards, to decals on equipment cases, to T-shirts for on-site crew.
Selected Projects
Brand Identity GalleryBranding, Graphic Design
BC Ferries On Board MenusGraphic Design
Boniface Oleksiuk Politano ArchitectsWeb Design
BC Museums AssociationBranding, Graphic Design, Web Design
Passages Retail BrandingBranding, Graphic Design
Inspire MagazineGraphic Design, Editorial Design
MFRC RebrandingBranding, Graphic Design, Web Design
Dales Gallery WebsiteWeb Design
DEC RebrandingBranding, Graphic Design, Web Design
Royal Oak Burial Park AdvertisingGraphic Design
CONTACT
Matt Politano
Owner, CDP™ DesCan Certified Design Professional
& Certified Brand Specialist
Phone: +1 250 812 2431
Email: mp@oculusdesign.ca
Victoria, BC
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